With the death of Google Adwords for most affiliates, PPV is quickly becoming the next big thing. I read Affbuzz everyday, and I see more an more posts about talking about PPV. One guy who has emerged as one of the best teachers of PPV is David Ford, the creator of The PPV Playbook. Currently, I’m making about $100-150 a day with PPV and most of what I’ve learned about PPV I’ve learned from David. If you subscribe to his blog, you’ll learn tons of cool tips and tricks for succeeding with PPV.
I really started seriously with PPV back in November when I got my hands David’s original PPV Playbook guide. I was a complete noob, and David’s book provided me with all the info I needed to get started as a PPV marketer. I’ve been recommending this book to my friends, and it still is best book on PPV marketing. Here’s what you will learn in The PPV Playbook.
Part 1 – Introduction to PPV Marketing
In this section of the book, you will learn exactly what PPV is and how it works. David introduces the various PPV networks including Traffic Vance and Media Traffic. He shows you what types of offers to promote using PPV and what CPA networks you should join to take advantage of these offers.
Part 2 – Setting Up Your PPV Campaign
Here, you’ll get the exact steps required to setup your PPV campaign successfully. David includes links to videos he’s created which show you exactly what you need to do. You’ll discover what URLs you should be bidding on, and how to pay cheap clicks ($0.01) for them as well. Then he goes into some free tools that will make your life easier, plus the AffPortal tools which are part of the PPV Playbook membership.
Part 3 – PPV Landing Pages
With PPV, you can direct link and create landing pages. Landing pages do work better in some situations, and David explains it all in this section. He shows how to use dynamic keyword insertion to customize your landing pages for each visitor. I’ve been using this technique myself, and I’ve seen it really improve my CTR and conversion rates. He also demonstrates how to use PPV marketing to collect emails and build a huge email list which you can market to for recurring profits. Finally, he walks you through how to use pre-pop to pre-populate forms for lead gen offers.
Part 4 – PPV Bidding, Budgets and Competition
To be successful with PPV, you need to be able to manage your bids and budget. This section is very important, and David gives some essential bidding strategies to make sure your PPV campaigns remain profitable. PPV is definitely a different beast than PPC, so you need to pay attention here.
Part 5 – PPV Tracking
So many affiliate marketers neglect tracking, but it is so important to succeeding with PPV. Getting your campaign profitable requires you to weed out any bad (non-converting) urls, and the only way to figure this out is by using tracking. This section is short, but very important as it shows you how to use Tracking202/Prosper202 to track your PPV campaigns.
Part 6 – PPV Niches
In the last section of the book, David shares some specific offers and urls to bid on. It’s a good way to get started, although it’s probably a little saturated at this point. Still, it shows you how to think outside of the box, and you’ll definitely want to apply the same principles to your own campaigns.
The PPV Playbook ebook is 22 pages to long, with no fluff content. It is easy to follow, and you should be able to go through it in one sitting. It also includes links to the various videos that David has put together, which is helpful for more visual learners. You can get pickup the PPV Playbook for $47, and it comes with a money back guarantee. PPV marketing is growing fast, so don’t miss learning about this important traffic source.
